Why AdWordtise online with Google?

Google AdWords is an advertising service by Google for businesses wanting to display ads on the Google search results page and on Google’s advertising network.

The marketing domain has evolved from traditional advertising that pushes your promotional messages to uninvolved audiences, to inbound marketing that pivots on being visible when prospects actively seek something you offer. Changing the game significantly, the critical questions now focus on:

Where do my customers search for products or services they need?

     Hint. They Google it.

If customers search for me, what do they find?

     Hint. Your website, blog and social profiles on Google search results.

If customers don’t know that I am offering what they want, what should I do?

     Hint. Advertise on Google when they search for specific products/services.

If my competitor has a stronger presence than me, what should I do?

     Hint. Advertise on Google to build your brand value.

Google has pioneered the architecture of this digital era and created a new marketplace on the screens of desktops, laptops, tablets and mobiles. Here are just a few reasons why advertising with Google AdWords is undoubtedly a must for your business.

Reach and Reliability

Google offers unparalleled global reach being the leading search engine, the top video destination and having the largest display network in the world. With more than 500 million global Internet users each day, 100s of billions of ad impressions each month that are spread across websites in over 1000 interest categories, it’s truly reaching prospects everywhere. Perfect for advertisers, about one in four clicks on Google is for paid results i.e. your ads. Not that the other clicks aren’t of value to you, as they may lead to websites part of the Google network where you could place your ads. In spite of these spectacular statistics, the most important reason to use this platform is the trust and reliability that Google inspires. Of course you know that all too well, considering you interact with and rely on Google almost every day.

Flexibility and Effectiveness

• Objective driven: Accomplish specific objectives such as attracting new website visitors, growing sales, getting inquiries, building brand loyalty and more.
• Variety of ad types: Use the right ad type to match your needs. Consider text ads, display ads, sitelinks, and ad extensions such as location, reviews, seller rating, email, image, video, call, form and Google plus.
• Powerful ad targeting: Target both content (keywords, topics and placements) and audience (geography, demographic, behavioral and contextual). Reach your interest groups across ad networks, partner websites and devices. 

Transparency and Control

• Budget management: Scalable for any size of business, you can begin with a budget you’re comfortable with, whether it’s INR 5000/month or INR 5000/day.
• Variety of bidding options: Select an appropriate bidding strategy from cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-acquisition (CPA) to match your objective.
• No long-term spending commitment: Whether you’re advertising a seasonal business, a discount promotion, an event, or just experimenting with online advertising, having no lock-in contract period is definitely a boon.
• Ad visibility control: Improve performance and prevent wasteful expenses by modifying, optimizing, pausing and restarting your ads as per your requirements at no extra cost.
• Reporting and statistics: Advanced tracking tools enable you to see a rich digital data stream with up-to-date stats on reach, frequency, clicks and conversions for your ads. Measure the impact of your ads and gain insights for optimization and better return on investment.

Google AdWords is an indispensable tool that blends the art of brand building with the science of performance marketing. Reach new customers and grow your brand with the Google AdWords Certified professionals at Dyotak. Start now.