The Perfect Landing Page

A landing page is where a user is directed when they click on an ad or any call-to-action button. They might make a purchase, fill out a form or download something. Clearly, this page should be crisp and attractive apart from being optimized and error-free. No surprises here!

Let’s look at some best practices for landing pages that you can keep in mind while designing a perfect one for your site:

• The landing page should be relevant to the ad or call–to-action since referring source sets certain expectations for the user and any incongruity may lead to dissatisfaction.
• Page content should be easy to comprehend, scroll and scan. An A/B test is a good way to get feedback and make changes before finalizing content. It's handy to add alt-text to images in case they do not load due to website or browser issues. Remember, text can be crawled by search engines so use that to your advantage.
• You want users to browse and fill in landing page forms no matter what device they use. Right? So, create responsive layouts that don’t cause screen turbulence and thoroughly test them before going live.
• If forms are used, these should be congruent with landing page goal. Detailed forms with unreasonably long questions tend to demotivate the user and fail to get desired results.
• If you are aiming to get traffic, leads and conversions from your landing pages, you need to optimize for search engines. So ensure that page titles, URLs and meta descriptions have keywords in them.
• What’s the user’s value proposition? Does your landing page answer this? Call-to-action words such as purchase, request, signup or download should be hard to miss.
• Conversation loop should be complete and functional, for example the users should see a ‘Thank You’ page after completing a desired action and receive an email accordingly for closure or next steps.

We hope this helps in creating effective landing pages that work and strike a chord with your audiences. Happy landings!